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Why Candy Crush Saga Is a Social Media Marketing Genius

The delicious candy play is just too tempting to resist when our brains need a little break from our daily marketing routine. But upon closer look, we realized that good marketing – and good social media marketing, at that – is really everywhere a successful business is. Candy Crush and its developer, King, by extension are no different. If anything a closer examination as to just why people of all ages, nationalities and tech levels are just so completely consumed by this easy game that – let’s be honest – looks like another version of the classic Bejeweled reveals this simple fact: Candy Crush saga is a true social media marketing genius. And here’s why:

Why We’re Still Playing
There are a few reasons first to consider why it is that we are still playing this game so arduously almost a year after it launched in November 2012 when so many other games reach their peak well before that time. Thinkgaming data estimates that there are a cool 8.8 million active users playing Candy Crush everyday bringing in more than an estimate $858,000 in revenue – daily! That is a a lot of money for an app that you can download for free. And what’s more? An estimated 77,776 players are installing the game daily. Let’s consider five important reasons why Candy Crush is still the number one grossing app.

  1. In-App Purchases: Candy Crush Saga is considered a “freemium” app because although free to download a player can easily spend small amounts of money quickly to buy boosters or lives to advance through the game. Players are estimated to spend an average of $2.84 a day on in-app purchases!
  2. Simple Gameplay: Candy Crush, loosely put, is a spawn off the classic Bejeweled. The object of the game is simple enough that anyone can get started and start playing. There aren’t tons of rules or features to learn, meaning gameplay is also fast and continuous.
  3. Forced Breaks: One of the genius rules that the developers did incorporate into Candy Crush is that once you’re out of lives, you have to wait for your lives to reload – meaning you have to wait to play. Unlike other hugely popular games with all aforementioned features like Temple Run, for example, players can quickly burn out and get bored after playing for hours. Making players wait means they come back excited and anxious for more.
  4. Endless Milestones: With almost every new update, King has added hundreds of new levels to Candy Crush so that now there are 500 levels to play, meaning there is always the satisfaction of making it to the next milestone. Again, games like Temple Run have players only beating their own scores – which can get boring and repetitive. Another insanely popular game most will remember, Angry Birds, made players pay for levels after a certain level. Candy Crush offers a happy solution to both game fads.
  5. Multi-Platform Functionality: Nowadays people want to take everything with them without limitations. Candy Crush allows you to pick up your progress whether you’re playing on your phone, computer or tablet – and it’s available for iOS and Android users. No restrictions here!

The Social Media Marketing Element
Now here is the kicker that really seems to bring the success of Candy Crush home: the strategic use of social media in its gameplay. It is this one insanely important tool that King integrated all over the place that seems to really have driven up the numbers for downloads, active users and even revenue – and kept them rising for the last year. Let’s take a look.

  1. Facebook Integration: We all love convenience, and King knew that – which is why they allow you to start playing by signing in through Facebook. And once you do, you can see all your friends who are also playing and where they are on the levels map. What’s more is that you can check out their scores, so the fun of beating levels becomes more exciting when you start beating your friends.
  2. Lifesaving Friends: When you’ve burned out all your lives playing that one level you just can’t beat, you can either spend the money buying those lives and boosters (and some people obviously do by the those numbers), wait it out for 30 minutes, or you can have your friends give you an extra life. This requires active involvement from your friends. But if you’re depending on them, they’re also depending on you and now you’ve got a well-integrated cycle of dependency that’s all tied in by the use of social media.
  3. Friends in High Places: Probably the smartest feature of all is the fact that at certain points of the game, to reach a new episode, you have to request “tickets” from at least 3 of your Facebook friends to move forward. The dependence on your friends through Facebook keeps social media at the heart of Candy Crush’s success.
  4. Active Social Media Community: Some of the levels in Candy Crush are hard – and King knows that. The addictive play can get a little frustrating when you’ve been on the same level for months, but luckily there’s a community of more than 51.3 million people just on candy crush’s Facebook page that are giving each other tips and helping fellow players through the hard times. Disguising clever social media marketing as a forum? Absolutely genius.

Tell us, do you play Candy Crush Saga during your free time? Are you impressed by how clever King was to use social media to skyrocket their success?

5 Tips For Starting Your Own Internet Network Marketing Business

It’s powerful. It effective. It can explode your business. So what is an internet network marketing business anyways? The name internet network marketing is a a combination of two industries – internet marketing, a term used for marketing a product or business on the internet and network marketing, a term used for marketing a product or opportunity using word-of-mouth.

If you have been in network marketing for any length of time you have probably had someone in your upline tell you that there is no possible way to build a successful network marketing business online and that they only way to do it is to make a list of everyone you know on planet earth, call them and offer them the chance to partner with you in your business opportunity. Well this is one way to do it but doing it this way also limits your access to pool of resources that can help you build your network marketing business faster and with less rejection if you know how to do it properly!

Now we all know that social media is HOT, HOT, HOT!! I mean smoking HOT! You may be wondering if you can actually build your network marketing business on the internet when all you’ve ever been taught was how to take to your warm market and pass out fliers at the mall.

Well, I am going to show you what it takes to start succeeding in your internet network marketing business, how to do it right, and how to utilize the internet to ATTRACT people who already know about network marketing, want to the the best at it, understand the power of it and are willing to work for it.

Ask yourself this question…Isn’t the best person to recruit into your network marketing business someone who WANTS to succeed?

5 Steps For Starting Your Internet Network Marketing Business

1. Set Up a Blog!

This is the hub, your headquarters online. This is where you craft and distribute all of the content you create online. I highly recommend you use a self-hosted WordPress blog. Why? With a WordPress blog you own your content and since you are in business for yourself don’t you think you should own your own content? I mean you can get a free blogger or WordPress.com blog BUT this means that they can remove your content if you violate any of their terms or policies.

So if you are a serious internet network marketer the best move is to get a domain name from sites like godaddy.com and set up hosting through a webhosting service such as hostgator. It is inexpensive, it’s professional and it is customizable. You can build your blog anyway you like.

A blog is the very best way to get found on Google and the other search engines, it’s the best way to build an interactive community of people who share similar interest and it is easy to integrate with social media which can make your blog VIRAL for even more traffic.

2. Create Quality Content

What do want to learn as a network marketing building your business online? What challenges do you face getting traffic, generating leads or making sales? What strategies and tips have you learned that you know other marketers would love to get their hands on so they can start seeing the results they want? If you can stay in tune to what people need to know and the solutions they are looking for you will become a valuable asset not only to your business but to others as well.

For example, one of the biggest challenges in building an internet network marketing business is how to generate leads. Learn about how to overcome the lack of leads and share what you learn on your blog. By helping other marketers solve this issue you are becoming an authority on the topic and you will begin to ATTRACT people to you who want to learn from you and possibly partner with you in business.

3. Drive Traffic To Your Content

So what do you do with the quality content you create. You SHARE it! Use social media, forums, and other sites to drive traffic to your blog. You can share your links on Facebook, Twitter, social bookmarking sites such a StumbleUpon and Delicious. Start following people within your niche that share your same interests so you can start driving them to your site.

4. Build Your Mailing List

Use autoresponder software, such as AWeber or iContact, to start generating leads for your business. When a person takes the time to put their contact details in to your opt-in box, then you know that they want to learn more (or maybe they just want that free gift). You can continue to send them follow-up emails, tips, and training through your autoresponder to build relationship with them. Take a look at the layout of my blog to see how many opportunities my readers have to opt in to my mailing list if they are interested in learning more about internet network marketing. By building a substantial list you have the chance to recruit people into your business as you continue to build trust with them.

5. Be Consistent

Maybe the most important of them all -BE CONSISTENT. So many times people quit before they really breakthrough in their internet network marketing business because they are not consistent in their daily marketing routine. They don’t see the massive results they expect or “see” others getting so they give up too quickly. When you are consistent you are dedicated to the entire process of building a successful business online, that means that it takes time, hard work and simple implementation. Building an internet network marketing business is not easy but it is simple. Stay the course and the rewards will be more than you could have ever imagined!

Marketing Your Business is Essential

Marketing your business is of high importance in increasing your customer base and product/service sales. There are many ways you can market your business and receive results. Keep in mind that the average return on your efforts is 1%-3% return for the contacts made. Therefore, the more contacts the more responses you’ll receive.

Letters to your prospective clients is one of the best ways on communication. It gives you the opportunity to introduce yourself and your products/services to the prospect, with information on why they should respond to your letter. You want to keep your letter brief and to the point. You can lose the prospects’ interest if you use too much verbege. Be concise and to the point. Use nice stationary and matching envelopes when using this method of contact. The more professional your letter appears will ensure that the recipient will at least look at it and read the content. Plain white paper and cheap regular envelopes do not generate the same interest. Use light gray or ivory as statistics show these are the best colors for business letters.

Faxing letters of flyers is another method of marketing. There are laws regarding this method. You need to have permission to fax which you can get by calling and asking permission. Make sure you document who gave you permission to fax. When you call for permission, identify yourself, your company and briefly what type of information you want to fax. If your prospective client is interested in your product/service, they will usually give you the needed permission to fax it to them.

Telemarketing is another source of marketing. When telemarketing, make sure you are not aggravating your prospect when calling. The best method we’ve found is to introduce yourself and your company, briefly tell the person answering the phone what your call is regarding and ask for the owner, manager or decision maker to call you back. If your subject matter is of interest to your prospect, they will call you back.
Telemarketing is more cost effective today due to the phone companies that offer unlimited long distance rates.

Brochures are a more expensive way to market although you can get a wealth of information regarding your product/services out to your prospective client. You need to make sure that your brochure is attractive on first sight using color and art work that depicts what you are selling. Additionally, you want to give as much information about your products/services as possible, but at the same time, you don’t want to give all of your information away. You want to leave a few unanswered questions to generate an interested response from the prospective client.

Internet marketing in today’s’ world is an effective means of marketing. You can build websites at little or no cost. If you choose this method of marketing, you’ll need to get your website submitted to as many search engines as possible for it to be effective. Even if you are not exposed on the internet, it helps to have a website to direct potential clients to.

Additionally, in all forms of communication, make sure you have all means of contact printed on all materials including your phone number, fax number, email address, physical address, and web site address. Do not use a P O box as an address. With all of the scams today, a physical address gives more credibility to your business marketing efforts.

In summary, what ever means of marketing you choose, be consistent! Even if you only contact 25 new prospects a day, daily marketing is critical to building your business.