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Marketing With Social Media: Using Leverage In Your Social Media Marketing

Strategies for marketing with social media are fairly common. Unfortunately, high quality strategies are few and far between. As an author an online marketer, I have every reason to use leverage in my daily marketing activity. Well-meaning contractors abound on crowd sourcing sites such as Fiverr, but their tactics often leave something to be desired. Some can even hurt your business.

If you’re looking for leverage in your social marketing efforts, there are a few steps you can take that will dramatically improve your efforts without impacting your schedule.

The first thing to do is get a Posterous.com account. Posterous is great – it’s free and extremely powerful. Your account comes with a hosted blog, which is always a plus. But the reason to use Posterous is that it is the ultimate in social media marketing leverage. You can create blog posts by email and distribute them to your entire network of Web 2.0 properties. This includes other blogs, Twitter, Facebook, LinkedIn, and a complete array of top social networking sites.

If you don’t have an account, you can set one up yourself. There’s no need to hire a contractor or have your assistant get you through this. In fact, handing off this task would take longer than doing it yourself. It’s really easy to do, and it’s quick.

Choose a user name that relates to your business or area of expertise. This user name will be the name of your Posterous blog, the URL for that blog, and the email address you use for posting content remotely to your blog.

For example, let’s just say I have a blog called Marketing Power. I don’t really, but let’s say that I do. The fictitious URL for that blog on Posterous would likely be something such as <a target=”_new” rel=”nofollow” href=”http://marketing-power.posterous.com”>http://marketing-power.posterous.com</a>. The fictitious email address would be <a href=”mailto:[email protected]”>[email protected]</a>. Do you see how your user name gives you leverage here? The next time you want to dispense advice to a customer or client by email, simply cc them. Address the email itself to your Posterous account, and will post to your blog. Now you’ve got a marketing asset that you can refer to in the future again and again, as well as backlinks and eyeballs on your intellectual property.

The next thing to leverage when marketing with social media is to link your Posterous account to your other social networks such as Twitter, YouTube and LinkedIn. This creates a feed to these social sites, and your content will automatically be published, posted and tweeted.

Here’s what that looks like. If I send an email to my Posterous blog from my regular email account, my email will post as content on the blog. The subject line will serve as the article title. Everything I write in the email will be posted, including photos, so it’s important to include only the material I want to publish. The content is then re-posted on my other social sites that I’ve linked to my Posterous account.

The thing is, once I’ve taken the 3 minutes to get set up on Posterous, working this way doesn’t take any extra time at all. The only thing I’ve changed in my work flow is the addressee on the email. I’ve moved my client’s email address to the cc line. See? Leverage.

You can have more than one “space” on your Posterous account. In addition to Mind Power, I have spaces for Leadership and Success, Local Business Tips, and Wordcraft. These all correspond with the topics of my published books and audios, currently selling on the top online retail sites. Using Posterous allows me to publicize my work and help more people.

Give a little consideration to how you’d like to use this social marketing strategy for your own efforts. If you’re planning to do marketing with social media, there is magic in using this strategy. Google loves to see open-ended link wheels with high quality content. If each of your web 2.0 properties is tightly focused on a specific topic, adding content regularly will only help your ranking in the search engines. Adding a touch of leverage will help your social marketing process run smoothly – and get your content noticed.

Getting Your Affiliate Marketing Statistics Right

Affiliate marketing statistics can help online marketers to look further in their business to see what is viable, and what is not doing any good for them. Through this, they become aware of the effective ways to increase their revenues and to modify the ways and means that are not beneficial to them.

Online marketers may keep track of their products or the traffic generated to their websites but they may not be aware of the profit they make or the money they lose all the time. The daily marketing activities in an online site, with summary of all the data, is where affiliate marketing statistics can be obtained from. It commonly takes account of website traffic, conversion rates and sales, number of online visitors, rankings, and even clicks made into your site. If you are skilled enough to analyze the statistics derived from online marketing statistics you will be able to identify which area needs improvement. For instance, narrowing the keyword used to target the right clients needs to be changed because the previous keyword was not as effective as it should be. It can help increase potential sales and increase the income to be generated. This will help you improve in areas which are not efficient, or give clients more information about your product to convince them further in order to reach your goal, which is to make that sale. Through the information that has been uncovered with affiliate marketing statistics, it can give you a clear picture on how your online business is doing, so you’ll know what is working right for you and what is detrimental to your business.

Affiliate marketing statistics is a great tool in tracking how an online business is doing. It gives marketers a glimpse on how their businesses are keeping up with the trend and the competition at hand. It keeps them informed and makes them aware as to which areas need improvement in order for them to reach their full potential.

Backend Marketing And Lead Generation For Internet Business Success

It doesn’t matter what you sell. If you want to have internet business success, you will have to follow some very basic principles will more than likely propel your internet business into success. Now I know for a fact that internet marketing can be very easy to do. All you have to do is create a daily marketing plan for yourself, and simply follow it each and everyday.

Now you should know that creating a marketing plan is very different than just getting traffic back to your website. Anybody can generate traffic. The question is, can anyone turn this recurring traffic into a long-lasting business? Well, that is what I want to focus on here today, and I want to share with you some elements of your business that needs to be attended to. Here’s the first internet marketing strategy that you will absolutely need to do if you want to make money online for years to come.

1) Backend marketing

Selling to your existing customers is something that you will want to do if you want to see sales immediately in your business. This will account for a large portion of your internet income. How much of a “large portion” you ask? Well… 80% large – and I’m not guessing here. And when you think about it, it makes sense.

There are so many high priced products that you can sell to an existing customer, and they will buy from you also because they’ve already dealt with you before and they like what they have seen from your past products. Eventually, you want to get to the point where you’re selling people on your $1,000 to $2,000 seminar, and really create a massive cash flow in your business.

Here’s another way to make money online for years to come:

2) Lead generation

Gathering leads is an essential part of marketing online. This is especially true if you’re selling high priced products. Generating leads is the fastest way to boost your conversion rates if you’re selling products that are $50 and above. If you sell a product that is around $20, you could more than likely achieve the success that you want by simply leading people to your sales letter page.

But generating leads is something that you will definitely want to try. All you need is an autoresponder service, a website with an obvious opt-in form on it, and website traffic. You can get an autoresponder from a company called “Aweber”. You can build a squeeze page and drive people to your squeeze page where you collect their name and email address in return for a freebie. And you can get traffic to your website using both paid and free methods.

With a very large lead count, you can earn a ton of sales in your internet business. Test and see if you can make the numbers work for you if you’re central business model is generating leads and getting them to buy from you.

You will want to take these tips and use them to have the internet success that you are looking for simply and easily. These tips are easy to use, and easy to implement.

Good luck with using these tips in your online business today.