Putting a Friendlier Face on Marketing

Marketing. Not usually the favorite subject for entrepreneurs and other creative types. But it’s the lifeblood of your business, your career and essentially, your livelihood. Marketing is what draws people to you, gets the word out, brings in contacts and possible partners, and is largely responsible for your income. So why do we tend to resist it so much?

Most of us went into business or choose to work freelance because we love what we’re doing, and also value time freedom. So who wants to be chained to the constant demands of marketing? Like it or not, it’s one of those necessities of working for yourself, but it doesn’t have to be costly and painful. It does however have to be consistent.

The general rule of thumb is market now for clients, customers or bookings in 3-6 months, so you can see why steady efforts are important. In summer months it’s easy to relax on this a bit; warm weather, vacations, barbecues and time with friends all vie for our attention. But taking a break from your marketing now can have disastrous consequences in the months ahead. So how do you stay on top of things without losing all of your summer fun? Here are a few simple steps to make your marketing flow easier like a well-oiled machine.

1. Pick one or two things to focus on at a time. Once you get that working smoothly, incorporate something new into the mix.

2. Write out what your “marketing mix” is, and make sure it is varied for best results. Combine different components such as social media, blogging, SEO, and in-person networking. Be sure to have on-line as well as off-line elements for best results.

3. Take steady small steps – daily is ideal. Make this part of your business routine allocating a set amount of time to it each day. [note: How much time are you spending doing daily marketing now? What would your business or career look like if that was just 30 minutes per day, 5 days per week?]

4. Memorize your lines. Many people call this the “elevator pitch”. I personally don’t like being pitched or pitching, so I prefer the term “warm open”. How can you tell people about what you do, genuinely and sincerely? Write down a sentence or two, know it well and say it often.

5. Get creative and fun with it. Marketing is essentially just letting people know what you do. What would be something that feels interesting, creative and enjoyable for you? Maybe it’s sponsoring an event, contributing an article to your favorite trade magazine, or sharing the details of your latest project at social functions.

Marketing is just connecting with people; letting them know more about you and how you might be able to help them or someone they know. If you take the pressure off and let go of trying to “get something” you may actually make a connection – and that’s something that we all love and remember!

The 4-1-1 on the Forex Market

One of the best businesses to invest in; in today’s market; is the Forex trade. You might be wondering; just what is Forex? Forex is just a short abbreviation for Foreign exchange. This is a market that thrives largely upon the needs of people who need the currency of another country in order to be able to buy goods and pay for services. As the world becomes a global village, it is inevitable that a person from the US visiting Britain will need to get the Sterling Pound so as to facilitate trade when travelling there, and vice versa. This necessity for different items at different times is what keeps the Forex market afloat.

As an investor, your main question is probably how to make a profit trading in Forex. The simple answer to this is that you make profits in the trade by buying cheap and selling high. The profit margin comes from the daily fluctuations that might be seen in the daily market. It is therefore important to note that the market is ever fluid, and the figures will keep changing. It is for this reason that the majority of seasoned Forex traders will always study the money markets prior to making a purchase or sale; so as to maximize their chances of making a profit.

Although the fluctuations in the market might seem insignificant, the money is made by working with economies of scale. The higher the amount you are trading with, the higher leverage you are able to control in the money market.

To get started in the Forex trade, you need not appear to be a very tall order that cannot be achieved. Registration with a Forex trading company online is the best way to get into this lucrative trade. Good research is crucial at this step; as there are numerous trading companies. Choosing the best company for yourself is among the first steps that can assure you that you are guided to success. Prior to investing with the company; use of a Forex dummy account is recommended; in order to learn the intricate details of the trade.

In using the dummy account, you get to trade in the real market with dummy money. This is a feature that most Forex trading companies provide in order to ensure that your money is not lost as you learn the trade. You can take as long as you desire to learn the trade. Upon gathering your desired level of confidence in the market, save a little money and start trading. To cover yourself even further, you will be guided by a seasoned stock investor, who manages your money and ensures that you do not make uninformed decisions in trading. Try the trade today and experience a revolutionary market that gives you the freedom of your work environment at any time of the day.

Outsourcing – The Only Way Internet Marketers Can Eat Or Sleep