Marketing Your Business is Essential

Marketing your business is of high importance in increasing your customer base and product/service sales. There are many ways you can market your business and receive results. Keep in mind that the average return on your efforts is 1%-3% return for the contacts made. Therefore, the more contacts the more responses you’ll receive.

Letters to your prospective clients is one of the best ways on communication. It gives you the opportunity to introduce yourself and your products/services to the prospect, with information on why they should respond to your letter. You want to keep your letter brief and to the point. You can lose the prospects’ interest if you use too much verbege. Be concise and to the point. Use nice stationary and matching envelopes when using this method of contact. The more professional your letter appears will ensure that the recipient will at least look at it and read the content. Plain white paper and cheap regular envelopes do not generate the same interest. Use light gray or ivory as statistics show these are the best colors for business letters.

Faxing letters of flyers is another method of marketing. There are laws regarding this method. You need to have permission to fax which you can get by calling and asking permission. Make sure you document who gave you permission to fax. When you call for permission, identify yourself, your company and briefly what type of information you want to fax. If your prospective client is interested in your product/service, they will usually give you the needed permission to fax it to them.

Telemarketing is another source of marketing. When telemarketing, make sure you are not aggravating your prospect when calling. The best method we’ve found is to introduce yourself and your company, briefly tell the person answering the phone what your call is regarding and ask for the owner, manager or decision maker to call you back. If your subject matter is of interest to your prospect, they will call you back.
Telemarketing is more cost effective today due to the phone companies that offer unlimited long distance rates.

Brochures are a more expensive way to market although you can get a wealth of information regarding your product/services out to your prospective client. You need to make sure that your brochure is attractive on first sight using color and art work that depicts what you are selling. Additionally, you want to give as much information about your products/services as possible, but at the same time, you don’t want to give all of your information away. You want to leave a few unanswered questions to generate an interested response from the prospective client.

Internet marketing in today’s’ world is an effective means of marketing. You can build websites at little or no cost. If you choose this method of marketing, you’ll need to get your website submitted to as many search engines as possible for it to be effective. Even if you are not exposed on the internet, it helps to have a website to direct potential clients to.

Additionally, in all forms of communication, make sure you have all means of contact printed on all materials including your phone number, fax number, email address, physical address, and web site address. Do not use a P O box as an address. With all of the scams today, a physical address gives more credibility to your business marketing efforts.

In summary, what ever means of marketing you choose, be consistent! Even if you only contact 25 new prospects a day, daily marketing is critical to building your business.

Marketing Success In 30 Minutes a Day

One of the hardest things to do as a business owner is make time to work on growing your own business. We’re so busy working for our clients, creating the products or services we sell, or reacting to the Tyranny of the Urgent that there just isn’t enough time to give to our business.

Successful businesses learn that they must prioritize marketing. (That means actually doing some!)

You might reject the idea of spending time on your marketing because these hours aren’t billable. And, when you have a business in which billable hours fuel the engine, it’s a difficult choice to make.

However, there won’t BE an engine unless you’re growing the business, attracting and retaining customers, and coming up with new ways to offer them value.

Demonstrate your commitment

If you’re really serious about making marketing a regular activity, start by scheduling time with yourself on your calendar. Don’t assume you’ll just remember it, or that you’ll do it first thing in the morning. Get serious and write down an appointment.

How much is enough time to work?

When I first started to schedule sessions with myself, I’d block off entire half-days. I thought I’d knock out a bunch of work at one fell swoop, but I found it hard to stay on task for that long, especially knowing all the client work that was waiting to be done.

After compromising myself down to an absurdly short 15 minutes (less time than I spend reading the news online!), I found that 30-minute, focused work periods were ideal for me.

Focused 30-minute work periods

It’s easy to accomplish something in 30 minutes if you’re focused. It’s too short a time to dawdle or interrupt it with phone calls, or else you won’t get anything done.

Some people use a kitchen timer to keep on track. For them, the ticking sound it makes is a reminder to focus on the work and the remaining minutes. However you choose to do it, be sure to keep the time and stop when you’ve agreed to. Otherwise, you may run way overtime and feel resentful. Let the timer remind you to respect your own boundaries and not push yourself too hard.

Can you write a marketing plan in 30 minutes a day?

Sure, you could, but that’s not really the purpose of this time. I’d recommend doing planning at another time dedicated just to that, and then executing and refining it during your daily marketing exercise.

Honor your commitment

Once you’ve scheduled these times on your calendar, honor your commitment. Treat these appointments as respectfully as you would one with your most important client. That means you’re never late or a no-show, and, if you absolutely MUST do something else at that time, you reschedule the appointment by immediately writing a substitute down somewhere else on your calendar.

Remember that others will notice how you treat your commitments to yourself and to your business, among them your clients, employees and vendors. You also send a signal to your Self (your spirit or soul, however you want to call it) and the Universe. It doesn’t feel good to be last on your own list, and somewhere in the mechanism the message “my business isn’t worth as much to me as the business of others” gets filed away.

Honor yourself by keeping promises and nurturing your own business.

Accountability partners

An accountability partner is simply someone who agrees to follow up with you about things you commit to do. Usually you find someone else who wants support in getting something done. Just as two exercise partners can keep either other motivated and on-track, so can you accomplish more when someone else is checking with you and supporting you.

After several months of partnering with a friend on our weekly goals, I found it quite easy to schedule and keep commitments to myself and to work regularly on my marketing.

What’s a good thing to do during your daily – or thrice weekly – marketing exercises?

Here’s a list of things you could do:

  1. Consider how to improve your marketing message.
  2. Call a lapsed client and find out why you haven’t heard from them.
  3. Call a raving fan and find out why they continue to do business with you.
  4. Meditate or pray.
  5. Envision how you’d like your business to look in six months.
  6. Visit a competitors’ store or web site.
  7. Make a list of what to do with your marketing time over the next month.
  8. Attend a networking event.
  9. Study something useful about marketing, business or your industry.
  10. Take a walk while holding the intention, “I am open to receiving ideas about how to grow my business.”

Here’s a list of things you should not do:

  1. Answer the phone.
  2. Chat with passersby. (Remember, this exercise may look like you are doing nothing, so be sure to let people who may see you know that you’re busy increasing the value of your business.)
  3. Check email.
  4. Get distracted by something on the Internet (you only have 30 minutes for your business – you can read everything else later).
  5. Pay bills.

Billable vs non-billable hours

Although you’re not technically paying yourself for the time you spend working on your own marketing, this exercise will definitely pay off for you. You’ll be more centered, more in-control, more effective, and you’ll have more clients, money and profits. So, get out your calendar and make an appointment with yourself right now!

Using Viral Marketing And PPC In Your Online Business

Are you having a tough time escaping the “rat race”? Is corporate America not paying you enough money to live the illustrious life that you want to live? If you answered “yes” to both of these questions, then you should know that the best way that to get out of both of these situations is with a job.

Now I’m sure you’ve probably heard of multiple ways to start your own business. If you’ve decided to start an internet business, and like the idea of affiliate marketing, this is a good avenue to take up. But there are some limitations to affiliate marketing, and before you can sell anything, you need to know how to get tons of people in front of your affiliate site.

To do this, you need website traffic. Website traffic is something that a lot of beginners to internet marketing don’t know how to do. They buy product after product looking for the big “Holy Grail” of traffic generation, without knowing that all you need to do is follow a simple daily marketing regimen.

Now if you stick with the tips in today’s lesson, you should be getting website traffic simply and easily. It’s not hard to do, it just requires patience and persistence. In fact, let’s take a look at the first traffic strategy that you can use to boost your online sales and profits in your business:

1) Viral marketing

There are all kinds of forms of viral marketing. You have the eBook viral marketing strategy, the video viral marketing strategy, and even the “refer a friend” viral marketing strategy. All of these strategies work very well, and you should be using at least one of them in your business today.

The best viral strategy that I like is the free eBook strategy. With this strategy, you can to embed product and affiliate links into your eBook, and earn sales from it whenever someone clicks through and buy from any one of your links. To turn it viral, on the title page of your eBook, tell your reader that they have your permission to distribute your free eBook on their website – and all across the internet. Here’s another traffic strategy that you can do:

2) PPC

PPC or pay per click advertising is a favorite amongst many online marketers. You get traffic quickly and easily, and you can get sales within a matter of hours depending on your advertising budget and cost per click. Typically the higher your cost per click, the more traffic you will get.

The premier PPC company on the internet is Google AdWords. There are many books on this service by Google, and a lot of them have lots of good information in it. When you use AdWords, just make sure that you’re making a profit, or at least breaking even. If you’re just starting out, you have no idea of what the average lifetime value of a customer is. So until you can figure out this number, remain cautious with your PPC advertising campaign.

Both of these traffic strategies are excellent for getting you more sales and profits on a daily basis. The more you work on both of them, the more traffic you will stand to get, and the more opt-in subscribers you will get… which will then result in sales. So use these techniques today.

Good luck with using these tips in your online business today.